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Nickelodeon - Reach 5m kids with The Adventures of Being A Kid

Provided by Viacom Brand Solutions
Reach 5 million kids cost effectively though promotions or sponsorship both on TV and on-line with Nickelodeon

Tell us about the Opportunity / What is it?

Nickelodeon is the number one commercial kids network, with a huge range of programmes from Zoey 101 to Spongebob Square Pants. Nickelodeon is a unique television channel that uses insight and research to understand how kids think, act and what they want from programmes. Not only do we know and understand our audience and their needs, but we also understand yours. We offer a team that will help bespoke creative solutions that will guarantee to deliver a return on your investment, what ever the budget.

What is the Marketing Objective?

To be the number one entertainment destination for kids aged 7-15 years old, delivering choice and quality entertainment, through a mix of live action (comedy and drama) , studio guests, animation and competitions.

How does it work?

We can help to create a unique promotional package to match your marketing objectives and budget. The usual sponsorship package includes a front credit (10 secs) and end credits (10 secs) with (5 secs) in and out of each scheduled break.VBS can also create bespoke live action or animated advertisements for your brand, to run in commercial air time. There are so many opportunities to associate your brand with Nickelodeon including sponsorship, sampling, licensing, interactive advertising, events, magazines and online advertising and promotions.

Who's used it in the past?

Numerous clients have chosen to partner with Nickelodeon including large well known brands such as Volvic Splash, Burger King, Twentieth Century Fox, Vivid, Leapfrog, Mattel, Heinz and Paramount Home Entertainment and smaller brands such as Babylicious and Ellas Kichen.

Features / Benefits

Even though the TV market is down, kids impacts have increased every year. Nickelodeon runs 48 focus groups a year, commissioning kids lifestyle research to ensure we listen to kids and respond accordingly Parents actively choose to sit down and watch Nickelodeon with their kids. Nick reaches over 40% of HCWH, more than 2 million every month. Nick has a wide and varied range of viewers. Nearly 30% of women 16-34 and 20% of men 16-34 view monthly.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k37% of kids 4-15 tune into Nickelodeon channels in a month
0 - 9Female
Male
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearINCREASE LOYALTYSALES PROMOTION
SPONSORSHIP / MEDIA
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