CASE STUDY: Nokia Filmmaking Creative Invite
Provided by Talenthouse
Nokia challenged filmmakers to submit a short film inspired by underground music scenes.
What was the Challenge / Background of the Campaign?
Global Film-makers were invited to submit a short film inspired by underground music scenes. Two winners selected by the Sundance Film Festival judging panel, received Nokia Lumia 920's to complete their films and $5,000 cash. Both films were screened at Sundance London.
What was the Campaign Objective?
To amplify Nokia's partnership with Sundance London
To engage new audiences with Nokia Lumia
The highlight film-making capabilities of the Nokia Lumia 920
To drive social conversations and equity
What was the Solution?
A global contest that Talenthouse promoted to existing Talenthouse film-making community as well as a network of blogs, universities, forums, colleges and film communities. Social voting on submissions drive overall social engagement and immersed Nokia Lumia into millions of peer to peer Facebook & Twitter news feeds.
Over 300,000 engagements around creative submissions. Positive PR and sentiment around life changing opportunity. Campaign translated into multiple languages. Winners also got to have lunch with the programme directors of Sundance London.
What were the Results?
Both winners were flown to Sundance London.
300,000 + engagements around the campaign
1.5 million news feeds posts and conversations
Over 5 million + PR and social impressions
Positive stories and content
What were the Key Learnings of this Campaign?
6 week submission period minimum for film required
Cash for film based Creative Invites is essential
Film-makers responded well to mentoring element as well as cash