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Official Sponsor of the New Zealand Blackcaps

Provided by JYC Global
Official sponsorship opportunity for the New Zealand Blackcaps tour of England Summer 2008.

Tell us about the Opportunity / What is it?

The New Zealand Cricket Team (The Blackcaps) will be touring England this summer and are currently looking for a sponsor. The opportunity is to sponsor the team during the upcoming England tour with the option of a longer term strategic partnership (5-10 years). This is an excellent way to gain targeted coverage of your brand. Media value is over £1million.

What is the Marketing Objective?

Opportunity for your brand to be very, very visible this summer. Offer association to one of the World's Leading Sports Teams

How does it work?

This sponsorship opportunities includes company logo on shirts and kit (on chest and arm) throughout the tour, including all Test matches. Sponsor will have access to the team and individuals for marketing purposes and hospitality at Test matches will be included. The tests are covered by Sky Sports so impact will be huge. The opportunity works in terms of B2C targeting (through tests, one day and twenty20 matches on Sky Sports, Sky News etc) and on a B2B level (through the use of hospitality and access to the team etc).

Who's used it in the past?

Please contact Kevin McDougall for further details.

Features / Benefits

This opportunity will provide the sponsor with National TV Coverage on Sky Sports, Sky News plus highlights on Five. This will give your brand huge exposure and high levels of engagment within target market.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kCricket fans: male ABC1, with coverage on Sky Sports.
25 - 34
35 - 44
Male
AB
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL31 May 08 - 30 Aug 08BRAND STATURESPONSORSHIP / SPORT / CRICKET
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