This idea is archived

On Street Marketing - Scootermedia

Provided by Look Media Ltd
Illuminated (4 sheet) billboard trailers with stereo units, Bluetooth broadcasting and towed by Vespa Scooters (scootermedia).

Tell us about the Opportunity / What is it?

scootermedia: Illuminated billboard trailers with custom stereo units developed exclusively for Look Media Ltd, towed by fashionable Vespa Granturismo scooters. Combine promotional activities, sampling and branding with 4-sheet double-sided posters and music for a complete targeted marketing solution.

What is the Marketing Objective?

Brand awarenss, sampling and leaflet distribution, customer acquisition

How does it work?

We manage the entire campaign lifecycle; planning, production, execution, sampling and reporting. Let our experienced campaign managers help you plan the best routes for your target audience. We’ll help you decide where and when the scooters should be to achieve the best results and maximise impact and awareness. With access to thousands of promotional staff, data capture mechanisms, a vast music library and a can do attitude, we create a completely customised service. Alternatively, you can select one of our fixed routes designed to target specific demographics.

Who's used it in the past?

American Express, Primark, Waitrose, Debenhams, Sun Microsystems, Danone, Paramount Pictures, BMG Records, Coors, Westminster City Council, Toyota, iPod, LA Fitness, Financial Times, The Independent, Media Week, DKNY, Famous Grouse, Hamleys, Kew Gardens, Sara Lee, Lloyds Bank, Pan MacMillan, Cadbury-Schwepps, Topman, Somerfield, Thresher, Virgin Money, Vodafone Sagem, XFM, Tchibo and Many Others

Features / Benefits

- scootermediaTM offers nationwide coverage - Target audiences where traditional media is non-existant - Provide sampling, branding and other promotional activities - scootermediaTM scooters are fitted with stereo systems to maximize your brand's message and impact - scootermediaTM scooters are illuminated, can be branded with your own livery and operate 24/7 - Bluetooth broadcasting of digital collateral - Operational bases in London, Glasgow and Bristol - An innovative marketing solution to attract and engage your audience

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsScootermedia can operate all year, 24 hours a day, everyday
Female
Male
AB
ABC1
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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