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Online advertising in BT Internet kiosks in travel terminals.

Provided by Targeted Television Media
Online video commercial opportunities available at BT Internet kiosks situated in airports, tube, train and bus stations

Tell us about the Opportunity / What is it?

BT's latest offering, Internet/telephone kiosks in major airports, train stations, bus stations and tube stations throughout the UK. These are situated in area's of high pedestrian flow. We offer packages including production for advertisers, enabling them to show a 20 second commercial on a universe of kiosks once every minute 24/7 for the duration of their campaign.

What is the Marketing Objective?

To provide product awareness, and a direct response medium targeting millions of business men, travellers, commuters, tourists and holiday makers. It is also very accountable with data capture available at the end of each campaign

How does it work?

When a BT Internet kiosk is not in use, an attractor loop is shown on the screen playing 3 X 20-second commercials once per minute 24 hours a day/ 7 days a week. The attractor loop is the first thing seen by both the passer by and the user, this encourages them to touch the screen to view further product information for free, or press a 'Click to talk ' button to purcahse an item. Advertisers can have a campaign of 20 second commercials to be shown once every minute, 24 hours a day for the course of their campaign, and/or purchase banners and brand various online buttons.

Who's used it in the past?

We have created campaigns for a large number of high profile clients, including; 20/12 Olympic Bid, BAA online shopping, also mobile phone companies and financial institutions.

Features / Benefits

Advertising in a BT Internet kiosk will provide both product awareness to around 508 million of people passing by the kiosks, and an online fulfilment where a user is taken straight to an advertisers website for free, or a ' Click to Talk Banner' for a purchase.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k12 million users, all kiosks per year.
NON-TRAD OUTDOOR
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDIRECT RESPONSE
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