Tell us about the Opportunity / What is it?
To reach an affluent, sophisticated audience in their own homes through over 617,000 magazines personally delivered to them every month. To reap the rewards of markerting to the affluent baby boomer generation who account for 43% of the population and hold 80% of all disposable income. To reach the faster growing audience in the UK as over 14,000 people turn 50 every week. This audience has a collective pot of over £175 billion in disposable income. They are generally mortgage free, kids free and enjoy good pensions. Healthy, wealthy, wise.
How does it work?
Through advertising, advertorials, inserts, competitions and sponsorship. Unlike any other title Saga is virtually 100% purchased subscriptions and mailed directly to our customers. Saga is one of the most trusted brands in the country and that trust and loyaly rubs off on our Saga Magazine advertisers.
Who's used it in the past?
Ford, Marks&Spencers, Boots, L'Oreal, Honda, Nivea, Tesco, Bose, Benecol, Nescafe, Panasonic, Renault, Unilever, P&G, Reckitt, Homebase, Seven Seas. Most major brands.
Features / Benefits
Huge audience, home delivered in a poly bag direct to over 600,000 people every month. The magazine is of the highest quality both in content and reproduction. Exclusive over 50s audience with no wastage. The UK'S best selling magazine. Gear up for the huge population explosion of an ageing society. Don't get left behind by targetting exclusivly a young audience who cannot afford your goods and services.