This idea is archived

Reach over 4 million Mums with children on TV for £150K

Provided by John Billett
Most advertisers shy away from TV on moderate budgets, but use the right multi-channel mix and get cost effective campaigns.

Tell us about the Opportunity / What is it?

Many advertisers trying to reach mums with young families shy away from TV as being just too expensive. But this proven medium for the largest advertisers can work well on £150K if you plan to use GMTV, C4, C5 and multi-channel. 95 ratings delivers 62% reach and 1.5 OTS; a perfect package to get a promotional idea across to your target market. Find out more...

What is the Marketing Objective?

Promotions and campaigns that require an immediate boost

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kHousewives with young families
25 - 34
35 - 44
Female
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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