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Partner of England Cricket

Provided by ECB
There are over 9mn followers in UK. 4m demonstrate a strong affinity for Cricket and 1.1m consider it their no.1 sport

Tell us about the Opportunity / What is it?

Exposure on SkySports live & Five (daily highlights of international cricket) in UK, with significant coverage on major channels overseas. There are over 1000 hours of TV coverage of live international cricket in UK annually Live audience on Sky Sports can peak at over 1.2m (equivalent to FA Premier League fixtures) Note: The above does not include Out of Home viewing (Sports / Health Clubs, Pubs, Offices etc) International TV coverage accounts for 73% of total viewership. 12m people watch England on TV every summer in UK Total cricket attendance exceeds 2mn pa.

What is the Marketing Objective?

Reach a high quality ABC1 audience. (nb International match days last up to 9 hours) Opportunity to create compelling content with player appearances. Raise brand awareness. Key available categories: Consumer Electronics Grooming Technology/Data/BI Mobile (handset) Betting Drinks (Soft, Energy)

How does it work?

In addition to in-ground presence and association with ECB, England Cricket Partners also have access to: England Player appearances Use of Player Images England Team product endorsement Global brand visibility - multiple assets Events, hospitality & tickets Digital access to Cricket followers Licensing opportunities (where appropriate)

Who's used it in the past?

Current Partners include: The Times, Toyota Hardy's Wine, Yorkshire Tea, Weston's Cider, Marston's Pedigree Beer & Etihad Airways Specsavers

Features / Benefits

Iconic, winning team. Ashes regained in 2015. Significant media impact and value Year-round sponsor delivery and opportunities Quality of cricket supporter audience Content generation Category Exclusivity Dedicated Sponsorship Account Manager

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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