This idea is archived
Partner of England Cricket
Provided by ECB
There are over 9mn followers in UK. 4m demonstrate a strong affinity for Cricket and 1.1m consider it their no.1 sport
Tell us about the Opportunity / What is it?
Exposure on SkySports live & Five (daily highlights of international cricket) in UK, with significant coverage on major channels overseas.
There are over 1000 hours of TV coverage of live international cricket in UK annually
Live audience on Sky Sports can peak at over 1.2m (equivalent to FA Premier League fixtures)
Note: The above does not include Out of Home viewing (Sports / Health Clubs, Pubs, Offices etc)
International TV coverage accounts for 73% of total viewership.
12m people watch England on TV every summer in UK
Total cricket attendance exceeds 2mn pa.
What is the Marketing Objective?
Reach a high quality ABC1 audience. (nb International match days last up to 9 hours)
Opportunity to create compelling content with player appearances.
Raise brand awareness.
Key available categories:
Drinks (Soft, Energy)
How does it work?
In addition to in-ground presence and association with ECB, England Cricket Partners also have access to:
England Player appearances
Use of Player Images
England Team product endorsement
Global brand visibility - multiple assets
Events, hospitality & tickets
Digital access to Cricket followers
Licensing opportunities (where appropriate)
Who's used it in the past?
Current Partners include:
Marston's Pedigree Beer &
Features / Benefits
Iconic, winning team. Ashes regained in 2015.
Significant media impact and value
Year-round sponsor delivery and opportunities
Quality of cricket supporter audience
Dedicated Sponsorship Account Manager