This idea is archived

Partner with the 2009 ultimate chick flick "Bride Wars"

Provided by Twentieth Century Fox Ltd
Great license FREE promotional opportunities for a brand to work with the ultimate chick flick launched on 9th Jan 2009

Tell us about the Opportunity / What is it?

Great opportunity for brands to work license FREE with 20th Century Fox who are launching Bride Wars on 9th Jan 2009 in UK Cinemas. The ultimate comedy chick flick starring Anne Hathaway and Kate Hudson about dream weddings, BFFs (best friends forever), and bridezillas. Relevant and relatable to most women (dream wedding) this is the ideal film for a brand to work with to specifically target women in 2009.

What is the Marketing Objective?

- Build brand awareness - Increase brand loyalty - Big brand feel by associating with big cinema blockbuster - Build brand attitude - Drive sales through creating licensed products or promotions

How does it work?

Partner with Twentieth Century Fox, a leading International film distribution company for opportunities to link your brand with Bride Wars. - Exclusive & FREE Category Rights - Use of Film Assets - FREE Prize Fund (dependent on how much a brand will be promoting the film). This can include preview screenings and screening programmes, exclusive movie premiums, money-can't-buy prizes & trade Incentives.

Who's used it in the past?

Galaxy with Devil Wears Prada (click on VIEW ALL OPPORTUNITIES above) to see this fantastic case study of how the brand optimised the partnership. Diet Coke partnered with Down With Love. In Her Shoes with Nine West and Gillette Venus Divine (Nine West did a cross promotion with Gillette, with an on-pack promotion offering 15% off shoes from nine West. There was also in-store activity including a competition to win a trip to NY)

Features / Benefits

Film association is a proven way of driving sales. Companies have seen significant sales increase when they've used movie association as part of their marketing plans. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel. Unlike any other medium, cinema can combine high impact brand building on screen with direct brand experience in the auditorium or foyer with sampling, promotions and competitions.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kFemales 16-39. Fans of Romantic Comedy
16 - 24
25 - 34
35 - 44
Female
AB
ABC1
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Nov 08 - 30 Mar 09BUILD AWARENESSEXPERIENTIAL
PUBLIC RELATIONS
SALES PROMOTION
SPONSORSHIP / MEDIA
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service