Sponsor Movies For Juniors To Deliver Multi-Platform Solutions

Provided by Digital Cinema Media
Sponsor Movies For Juniors - Cineworld's family shows, with £1 tickets to family-themed films to keep both kids & parents happy
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Tell us about the Opportunity / What is it?

Movies for Juniors is Cineworld's weekly selection of classic kids' films, screened from just £1 per person. Screenings take place on weekend mornings at 75 selected Cineworld cinemas across the UK with 1.4m admissions per year. The films selected each week provide a chance to see classic family favourites on the big screen that are not currently on release or a second window to watch more recent films released at least three months previously. By sponsoring Movies For Juniors, you can deliver multi-platform communications.

What is the Marketing Objective?

Redefine 'family fun' with great movies and messages for kids and grown-ups alike! M4J is just for families, so your family-oriented messages are always 100% on-target, with opportunities to convert morning viewers to afternoon shoppers in the many retail environments around the cinema. By sponsoring M4J you can deliver multi-platform communications via branded assets throughout the customer journey promoting the partnership and seasonal competitions that allow you to collect data, product demonstrations and sampling to integrate your brand into the cinema experience.

How does it work?

Assets include: - Up to 4min premium positioned brand content before all M4J Screenings. - 30" On-Screen trailer with all current release family films - Permanent quad posters - Roller banners & tensator cards during 'M4J' screenings - Magazine: single page ad x 12 issue - Online: M4J landing page - Online: M4J hero banner - Unlimited E-newsletter x 4 - MyCineworld E-newsletter x 12

Who's used it in the past?

Recent clients include Leap Frog, Cravendale, Mattel and the newly relaunched Woolworths.

Features / Benefits

The multi-platform deal also incorporates Cineworld's online and digital communications, cinema point of sale and printed magazines, as well as experiential activity. The medium is unique in that it engages both parents and children in an exciting yet relaxed atmosphere, creating the ideal setting to promote and spread brand awareness.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kFamilies with young children 1.4m admissions a year
0 - 9
10 - 15
Main Shopper
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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