Premium Branding Targeting Affluent and Discerning Audiences.
Provided by Digital Cinema Media
Utilise bar promotion to get your product in 16 Picturehouse and 10 arthouse independent cinemas nationwide.
Tell us about the Opportunity / What is it?
Bar promotion puts your brand in a highly premium environment inhabited by the most affluent and discerning audiences - and then pitches your product as the perfect accompaniment to whichever political documentary or subtitled allegorical romance that happens to be playing.
What is the Marketing Objective?
Arthouse bars are bustling social centres within communities where going to the cinema isn't just a great way to kill a few hours - it's a social and cultural ritual.
This promotion offers a fantastic opportunity to build brand association with the UK's leading independent cinema chain (supplemented by a host of high profile standalone sites) and get those ever-sought-after ABC1 25-44s chattering about your brand.
How does it work?
Branded foyer assets will drive footfall to the bar, where your brand will be promoted by POS counter cards and beer mats.
Outside of this, a 10" ident on screen and a full page ad in the popular Picturehouse Recommends magazine will highlight the promotion. A significant online presence can also be built around the exhibitor websites and social media channels.
Who's used it in the past?
Features / Benefits
10" branded sponsorship ident;
2x Roller banners, 1x Quad;
2x Counter Cards;
Magazine, 1x full page ad.