Make your brand visible to a cutting-edge 25-44 ABC1 audience

Provided by Digital Cinema Media
Discover Tuesday's is a weekly event at Picturehouse showcasing a films to satisfy a thirst for new cultural horizons.
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Tell us about the Opportunity / What is it?

Discover Tuesday's is a weekly event where Picturehouse cinemas showcase a diverse range of vital films to satisfy their core 25-44 ABC1 audience's thirst for new cultural horizons. This could be cutting-edge new releases, cult classics, eye-opening documentaries or mind-blowing artistic explorations of the human experience as told from the perspective of an ant - and everything in between.

What is the Marketing Objective?

Picturehouse is the UK's leading and most-recognised independent cinema chain. They're everywhere and they're synonymous with not-only a certain kind of high-minded, high-quality cinema experience, but also a certain kind of affluent and eclectic cinemagoer. They're marketing savvy and highly discerning - exactly the kind of audience you want to build affinity with by reaching out to them on their home turf, and through their interests and passions. Sponsorship of Discover Tuesdays offers you access to this highly desirable audience to build a deeper synergy with film.

How does it work?

ABC1 25-44's are trendsetters living heavily-edited, hyper-active lives. This makes them notoriously hard-to-reach through traditional media channels. One exception is their cinema habits, which remain sacred - a powerful passion point. They consider film and the wider cinema experience to be a part of their social lives, they're film ambassadors amongst their friends. They actively seek out new and unique film content that's highly-regarded amongst film critics and journalists.

Who's used it in the past?

Available on request

Features / Benefits

On Screen : 10" Sponsorship ident to run before selected films across Picturehouse during campaign timeline. 30" ad on all Discover Tuesdays showings. Online: Joint branding online with Picturehouse across their website, including specific tab for Discover Tuesdays. Ad to appear in the digital version Picturehouse Recommends magazine Foyer: Roller banner before all Discover Tuesdays screenings. Magazine: Distributed to 130k and 150k. Sponsor logo and 1 x full page spread
Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kPlease contact DCM for details of reach
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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