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Prime Time Sponsorship of Animal Planet - 5.9m viewers

Provided by Discovery Networks Europe
Create a unique association with Animal Planet & reach their 30+ and family audiences, stunning & inspirational programming.

Tell us about the Opportunity / What is it?

The new look Animal Planet is proud to bring you bigger and better animal entertainment in 2009. Animal Planet is the Worlds leading Animal factual entertainment channel, with a huge range of inspiring programming that really 'grabs' viewers. This is an opportunity to sponsor a minimum of 180 hours of peak programming (19.00 - 23.00 daily) per month, over a period of either six or twelve months. All programming could be accredited and promoted as 'Product X - Sponsors of Primetime on Animal Planet' to add cohesion to the package.

What is the Marketing Objective?

To create a unique association with Animal Planet and reach their female and family audiences, through stunning and inspirational programming.

How does it work?

All programming could be accredited and promoted as 'Product X - Sponsors of Primetime on Animal Planet' to add cohesion to the package. This also means that the same sponsorship credits can be used for each show if desired.

Who's used it in the past?

Please contact us for details

Features / Benefits

- Reach key family and female audience - In 2007, Animal Planet reached 3.4m (Pay TV) Adults and 1.7m Women - In 2008, Animal Planet ranked 4th among Factual Channels in terms of viewership - Animal Planet is the Worlds leading Animal factual entertainment channel, with a huge range of inspiring programming that really 'grabs' viewers.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k5.9m viewers, 30+ Family Bias
35 - 44
45 - 54
Female
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearENGAGEMENTSPONSORSHIP / MEDIA
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