This idea is archived

Product Sampling / Distribution at Motorway Stations Nationwide

Provided by Media Initiatives Group
Ideal for new product launches or creating awareness, motorway service stations provide a constant flow of customers.

Tell us about the Opportunity / What is it?

Today's 24/7 service stations offer the widest choice of products and services, award winning facilities and great value for money. With improved facilities and the introduction of retail malls in recent years, dwell time and customer spend have increased significantly. Looking for a break from their mundane motorway journey, travellers are intrigued by eye catching and stimulating promotions and are highly receptive to product sampling. We offer a full range of promotional and exhibition services to help third party companies effectively target Britain's motorway users.

What is the Marketing Objective?

Create brand awareness and the opportunity to interact with consumers at a face-to-face level.

How does it work?

Clients will contact us to check the availability of the service station on the dates they require. Clients should specify whether the activity is to be conducted inside or outside of the service station when booking. Once confirmed we will contact the station and book the space. Only one distribution and exhibition allowed per station, per day. Our company can also offer experienced and professional promotional staff, alongside stand sourcing and construction, if required. We do not offer stand design as part of our service.

Who's used it in the past?

Britvic, Bassetts, Oral B Brushaways, MBNA, AXA, Chevrolet, Mazda, Sanex, Pegasus Finance, Amber Sun, Truck and Trailer Finance, Gizmondo, Alliance and Leicester, Bamboo Forrest, Barclay Card, Premier Foods, plus many more.

Features / Benefits

Puts your brand directly into the hands of consumers and is a low cost way of reaching high numbers of prospective customers throughout the country. With an average of 30 min dwell time and a £40 average spend you can reach high value consumers when they are in a receptive mood. Ideal for launch campaigns as it allows people to familiarise themselves with your product by trying it out for free. It creates brand awareness and the opportunity to interact with consumers at a face-to-face level.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsMoto, Welcome Break service stations Nationwide
16 - 24
25 - 34
Male
AB
ABC1
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDRIVE TRIALEXPERIENTIAL
SAMPLING
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