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Promotional Opportunities with Garfield 2 - DVD Launch Nov 2006

Provided by Twentieth Century Fox Ltd
After the phenomenal 2006 boxoffice success of Garfield 2, Jump on the promotional bandwagon of the DVD release this Christmas!

Tell us about the Opportunity / What is it?

Garfield was a phenomenal success in the first film with $198mm Worldwide box office. Garfield’s second adventure sees him visit the UK where Garfield is mistaken for the feline heir to a country estate. He is abducted to to live the life of riley with an evil Duke (played by Billy Connelly), until the wicked Lord plots to get rid of him and the other animals so he can inherit everything, he must drag himself off his throne, join forces with an army of animals and fight back to save the day

What is the Marketing Objective?

Give your brand some Garfield cat-titude!

How does it work?

Partner with Twentieth Century Fox, a leading International film distribution company for opportunities to link your brand with Garfield 2 character and logo usage on your brands, campaigns and promotions. Please contact us to discuss further promotional opportunites for your brand.

Who's used it in the past?

Brand partners on the first Garfield film included; Cereal partners (on-pack promotion - 1.5million packs across 10 brands), Kids Zone (on-pack promotion, competition to win family holiday or Garfield premiums) and Masterfood/KiteKat (On-pack and in-pack promotions, instant win tickets, in-store activity and POS)

Features / Benefits

The ultimate cool cat and an all-star cast including; Bill Murray, Billy Connolly and Tim Curry. Garfield is loved and trusted by consumers of all ages with a 97% awareness with Mums and kids . Film association is a proven way of driving sales. Companies have seen significant sales increase when they've used movie association as part of their marketing plan. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsUK Box Office forecast £15m
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Nov 06 - 31 Dec 06BRAND ATTITUDESALES PROMOTION
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