Tell us about the Opportunity / What is it?
Put simply, licensing is permission to use a brand that doesn't belong to you. Merchandising is when a brand/ property owner extends a trademark or character out of its principal environment and onto products of a completely different nature - so a Ben 10 pair of trainers for example. Licensing and Merchandising are a great way for generic products to stand out amongst the competition, using the licensed brand to appeal to specific audiences by tapping into existing fan bases.
How does it work?
Turner currently offers consumer product opportunities for its catalogue of properties including Ben 10, Bakugan, The Secret Saturdays, The Powerpuff Girls, Foster's Home for Imaginary Friends and Robotboy. It also licenses brands including Adult Swim, CNN and Turner Classic Movies. No two campaigns are the same and the first thing to do is talk to us.
Who's used it in the past?
Please contact a member of the Turner Media Innovations team for details.
Features / Benefits
Our experience in the business, complemented by our knowledge and willingness to collaborate across all operations (such as content distribution and our ad sales division) gives us the ability to deliver a bespoke consultancy service to licensees, retailers and manufacturers alike.
This 'one stop shop' approach, coupled with other commercial aspects such as our Digital and DVD content distribution team, our e-commerce platform, themed attractions and live events, demonstrates how channel, online and offline can come together to offer an integrated solution to grow consumer