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Promotional Partnership The Spiderwick Chronicles Movie

Provided by Paramount Pictures UK
Follow the adventures and misadventures of three teenagers as they do battle with an invisble world

Tell us about the Opportunity / What is it?

Sometimes funny, sometimes scary and always supremely entertaining, this storyline chronicles the adventures and misadventures of fifteen year-old Mallory and her thirteen year-old twin brothers, Jared and Simon, as they encounter and do battle with the fantastic creatures of the Invisible World. This film is based on the award winning illustrated children's fantasy books written by Tony DiTerlizzi and Holly Black, which already boast a cult following.

What is the Marketing Objective?

Create brand association with a 2007 hit animation. This will help to create to positive brand awareness and allow you to talk to your target market directly.

How does it work?

Using technology that has taken over 25 years to develop, Spiderwick will feature photo-realistic CG I seamlessly blending live action and state-of-the-art special effects to create amazing characters. This title is licensed and therefore it does carry some creative restrictions however with such a diverse range of media options available, there are still a number of ways that you can create brand association such as sponsorship, PR at the premiere and the DVD release. The successful series of books, already on the market will reinforce the brand image.

Who's used it in the past?

This movie is a new release but previous movies have attracted companies including Nestle, Kelloggs, O2, Burger King, Samsung and American Airlines.

Features / Benefits

The groundbreaking special effects will be created by George Lucas’ Academy Award® winning company Industrial Light & Magic, responsible for such films as The Star Wars saga, Jurassic Park, Pirates of the Caribbean, Harry Potter, and the Indiana Jones Trilogy. Your brand association will add topicality and relevance, talking to the audience in their own language and raising the profile of your brand. Film association can drive sales and equity.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contra DealChildren aged 8-14, Housewives and Families
0 - 9
16 - 24
Female
Male
AB
ABC1
CINEMA
LOCAL MEDIA / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL14 Mar 08 - 20 Jun 08BUILD AWARENESSPUBLIC RELATIONS
SPONSORSHIP / MEDIA
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