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QuadKids - Government backed CSR sporting opportunity

Provided by QuadKids
QuadKids is a government endorsed (and seed funded) athletics initiative aiming to reach 75% of primary school children

Tell us about the Opportunity / What is it?

QuadKids is a bold national school based sporting opportunity. Unlike independent initiatives, QuadKids has been conceived in direct collaboration with the National Governing Body (England Athletics and UK Athletics) and benefits from approved delivery status from the pivotal Youth Sport Trust. Therefore the opportunity is a rare chance to partner with an established school sports framework, endorsed by a National Governing Body and develop a sporting legacy that will positively impact both the partnered brand and the post London 2012 generation.

What is the Marketing Objective?

The sponsor opportunity will be the integration investment of the QuadKids programme into their Corporate Social Responsibility strategy; and opportunities to leverage the government policy which has committed £755m to community youth sport. QuadKids and any potential partner CSR activation has the full support of our Olympic Ambassadors David Hemery CBE and Dean Macey.

How does it work?

The QuadKids / NGB objective is to have 75% all primary school children participating in QuadKids athletics by 2012. The programme provides core sporting enjoyment and expertise to children, teachers and parents within local communities, while also providing a platform for early identification for the 'Gifted and Talented' programme. Sponsor partner opportunity includes title / naming rights, competition venue & collateral branding, competition certificate and medal branding, full access to QuadKids competition database, website branding and equipment branding

Who's used it in the past?

This opportunity only became available to commercial partners in Q3 of 2010

Features / Benefits

A national school sports programme delivered in collaboration with England Athletics and engaging local communities. As a London 2012 legacy CSR opportunity, QuadKids is established, flexible and is intrinsically linked with National Governing Body. All national QuadKids competition data is stored and accessed via database, it is anticipated that this could be used in future for school health trend analysis and our investor would be pivotal partner in owning and telling this story. Olympic Ambassadors David Hemery CBE and Dean Macey keen to work with the right partner.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kChildren aged 5 - 12 plus HWCH.
0 - 9
10 - 15
Both
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All Regions02 Apr 11 - 01 Sep 11BUILD AWARENESSCSR/COMMUNITY
EXPERIENTIAL
SPONSORSHIP / SPORT / ATHLETICS
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