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Ramadan 2010 sponsorship packages on Asian TV channels

Provided by ZMTV
Sponsorship of the essential components of programming throughout the holy month of Ramadan, starting 11th August in 2010.

Tell us about the Opportunity / What is it?

Ramadan is a time of reflection and of extreme importance to Muslims, and is followed by the celebrations of Eid, when fasting turns to feasting. Sponsorship of all important prayer times, countdown clocks to fasting, and other special Ramadan programming is available on 6 of ZMTV's UK Asian channels: Noor TV , Ummah and Venus TV for Pakistani audiences and all 5 channels for Bangladeshis: ATN Bangla, Bangla TV, Channel S, Channel i and NTV.

What is the Marketing Objective?

To reach UK Muslims with the power of television at the most important time of the year.

How does it work?

Sponsorship of the essential components of programming throughout the holy month of Ramadan, starting 11th August in 2010.

Who's used it in the past?

New opportunity for mainstream advertisers.

Features / Benefits

Exclusive sponsorship of up to 5 calls to prayer daily during Ramadan, together with the important 'countdown clocks' leading to the beginning and end of each daily fasting period.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAll UK adult Muslim TV viewers
25 - 34
35 - 44
All Genders
All
ABC1
C2
DE
Ethnic
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 09 Sep 10BUILD AWARENESSSPONSORSHIP / MEDIA
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