This idea is archived

Reach 1.2m football fans per month at 12 UK football stadia.

Provided by Match Day Media Ltd
MDM.TV is a captive audience network transmitting audio & video content to fully engaged audiences in top flight football stadia

Tell us about the Opportunity / What is it?

Match Day Media owns and operates a network of 1000+ plasma TV screens in the concourses of 13 UK football grounds. These screens simultaneously show footage of the live game and related information such as live scores, data, statistics and sports headlines from elsewhere in the country, along with full audio support giving a guaranteed cut through above background noise. The screen also carries advertisements and given the very specific demographics of the viewing audience and their attention level, we believe that the proposition to advertisers is very compelling.

What is the Marketing Objective?

To raise brand awareness and encourage product take up. Consistent audio cut through with SMS & MMS interaction make it unique to brands on customer communication & interaction.

How does it work?

Match Day transmit via 42" plasma screens wth full audio support and is located throughout the public dwell areas at our stadiums including concourses, kiosks, bars and large corporate suites. Screen numbers are between 40 and 200 per site. Transmission begins 90 mins before KO, continues during the match itself and includes the half time interval. The match day schedule is 80% editorial with 20% of airtime devoted to advertising and AFP's. The commercial airtime is broken into 4 airtime bands based on the audience in situ at the time an advert is run.

Who's used it in the past?

Advertisers to date include Phones 4u; Lucozade; Electronic Arts (for both EA Sport and EA Games titles); Sony; Nike; Gillette; Panasonic; Continental Tyres; Northern Rock, IBM, Setanta, BASF, Hewlett Packard, Logitech, IWC, Tissot, Virgin Records and Buena Vista Home Video. Mediacom's Charles Dundas says "As an out of home TV network, the inclusion of audio support is a vital element of MDM.TV as is the fact that you are a content driven network and not just a digital billboard."

Features / Benefits

Fully engaged, extensively (and independently) researched male, ABC1 audience in a unique event environment (519,000 fans in 13 stadia per match sequence / 1.2 million fans per month). 93% fans report seeing the screens easily, with 81% finding it easy to hear the audio. 78% fans think MDM.TV is for fans not brands. Awareness studies show a 9 times increase in unpromted advertising awareness following a visit to an MDM stadium. Furthermore with the ability to link BluetoothSMS & MMS technology to the screen you can achieve great brand awareness & customer interactio

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details12m fully engaged football fans a season
16 - 24
25 - 34
35 - 44
Male
AB
NON-TRAD OUTDOOR
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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