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Reach 12 million ABC1 United passengers a month with Hemispheres

Provided by Ink
Luxury travel magazine Hemispheres is the ideal vehicle to place your brand in front of an affluent & aspirational ABC1 audience

Tell us about the Opportunity / What is it?

Hemispheres is the inflight magazine for United. It is written for the affluent, curious and sophisticated. Our award-winning editorial covers the broad range of topics our discerning audience craves, from travel, technology, business, fashion, luxury goods, food and drink, sports, luxury cars and global culture, all presented in an upscale, beautifully designed package. Hemispheres' signature travel piece (Three Perfect Days) offers readers an experiential, in-depth and exceptionally vivid look at some of the world's great destinations.

What is the Marketing Objective?

An exciting opportunity to allow you to engage and build awareness with United's 12+ million monthly passengers.

How does it work?

Many integrated solutions are available via messaging in print, mobile, digital and social solutions. Print advertising, features and advertorials available in magazine. Or run an interactive ad in Hemispheres' iPad App - embed video that come alive on the screen, making your company's static print ad interactive. Our e-newsletters reach a growing list of consumers that want to stay connected with Hemispheres even when they are not traveling. The magazine website gives advertisers further opportunities to connect with customers as a complement to print ad campaigns.

Who's used it in the past?

Many luxury brands regularly advertise across the Hemispheres print and digital portfolio, including; Wellendorff Jewellery, Ritz-Carlton and Wiffle Tournaments.

Features / Benefits

Hemispheres readers are truly engaged! They spend 26.5 median minutes reading each issue which is 9% longer than readers spend with Travel+Leisure and 11% longer than Conde Nast Traveller. United have over 12 million monthly passengers with a median age of 47. 90% of our readers are college educated and 62% are in professional or managerial roles. The Hemesphires magazine has won over 10 coveted print and design awards between 2010 and 2013 really cementing it in its place as travel magazine of choice for this discerning readership.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kABC1 25-64 yrs. Professionals. 12 million monthly passengers
25 - 34
35 - 44
45 - 54
55 - 64
Both
ABC1
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, INTERNATIONALAll YearBUILD AWARENESSBRAND STRATEGY
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