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Reach 5.1 million adults with GMG Radio's Christmas Sponsorship

Provided by Real and Smooth Ltd
Sponsor Christmas songs on the Smooth/Real & Century Networks. Sponsor bespoke features on Smooth focusing on Christmas food.

Tell us about the Opportunity / What is it?

The Christmas season is a key time for radio listening with people engaging with the media to immerse themselves in the festive spirit. Christmas music is a real opportunity for listeners to emotionally connect with the radio station and through this opportunity the sponsor. Food & eating is also a real focus of the festive period. Smooth Radio is looking to integrate this into its output and is giving a sponsor the opportunity to 'own' the features, including interaction with the DJs and online activity. All on air and online activity would be branded for the sponsor.

What is the Marketing Objective?

To align a brand with this key seasonal output and emotionally connect with listeners through the 'specialness' of Christmas programming.

How does it work?

Content online and on air would be fully branded with the sponsor's messages. For sponsorship of 'Christmas Toonees' the package includes at least 5 songs per day from 1st December - 14th December and then one song per hour from 14th December. This will also be combined with an online poll to find listeners favourite Christmas song. Once a listener has voted, this can be tied in with a specific Christmas offer from the sponsor. For further details please download the presentation attached above.

Who's used it in the past?

Recent brands GMG Radio has worked with include Kingsmill, Specsavers, Muller, Blossom Hill, Sky, Sure for Women, Churchill and Nectar to name a few.

Features / Benefits

Opportunity to own Christmas music across the Smooth/Century & Real networks and be part of this topical bespoke content.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsApprox 5.1 million adult listeners per week
25 - 34
35 - 44
45 - 54
Female
Male
AB
ONLINE
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
All Regions01 Dec 09 - 31 Dec 09BUILD AWARENESS
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