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Reach ABC1 travellers with KLM Targeted Boarding Card Ads

Provided by Ink
KLM targeted boarding card advertising allows you to make an impact with passengers throughout their journey.

Tell us about the Opportunity / What is it?

KLM Royal Dutch Airlines is the national airline of the Netherlands. Since their merger with Air France in 2004, the AIR FRANCE KLM holding company is the world's largest airline partnership in terms of financial turnover. Ink sells targeted advertising on KLM boarding passes, produces their inflight retail catalogue, as well as publishing the monthly inflight magazine Holland Herald and its associated website.

What is the Marketing Objective?

Build brand awareness amongst ABC1 travellers at the point of their flight check-in and throughout their journey.

How does it work?

KLM Targeted Advertising (TAD) connects you with your target customers 48 hours prior to their arrival offering excellent repeat views of your adverts. TAD works for every brand, looking to reach key consumers, visitors or nationals who are committed to travelling, spending and time saving. TAD campaigns can be incorporated into your print, online and out of home budgets spreading the cost and maximising your returns. TAD specifically targets consumers on the move using exclusive advertising on the check-in email and boarding pass issued by the airline.

Who's used it in the past?

Please contact us for details of our previous clients.

Features / Benefits

KLM targeted advertising allows you to break down barriers and make an impact with passengers throughout their journey with NO WASTAGE. KLM Passengers spend an average of £1,776 on their holidays, with 378,000 KLM passengers stay in 5 star or higher rated hotels. 315,000 of our readers are first/business class passengers and 46% of KLM passengers stay in hotels more than 11 nights per year. 31% of KLM passengers are frequent flyers, flying 6 times per year allowing you to reach your audience frequently before and during their flights.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kover 25m frequent travellers p.a. ABC1 25-45 yr olds.
25 - 34
35 - 44
45 - 54
Both
ABC1
DIRECT MARKETING / EMAIL
MOBILE
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, INTERNATIONALAll YearBUILD AWARENESS
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