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Reach an 18-34 audience at HiFi music festivals this summer!

Provided by Live Nation Ltd
Reach this lucrative 18-34 audience in their own environment at HIFI music festivals; a 3 day event in Newcastle and Winchester.

Tell us about the Opportunity / What is it?

HiFi North will be a one-day event on Saturday 27th May held on beautiful farmland close to the Northumberland National Park. The event will feature an array of credible new acts and industry luminaries all tied together with world class DJs. HiFi South will be a two-day event on Saturday 27th and Sunday 28th May 2006. The event will also offer on site camping facilities. Set in the picturesque surroundings of the Matterly Bowl, Winchester - the party atmosphere will kick off with a mixture of live acts and DJ’s continuing with the alternative, rock and dance music themes.

What is the Marketing Objective?

Transference of brand values - give brand attitude, increase loyalty and frequency of purchase.

How does it work?

Both HiFi North and South will feature the same production values as Global Gathering and it is our intent that the festival will be as much about the line-up as the theatrical and visual aspects of the event. The sponsorship opportunities will include: Rights to event entitlement and creation of integrated logo, Integration within the TV treatment, Feature Experiential Area with best positioning at event, Branding and signage, Logo inclusion in all print media, Integration of logo online, Cross promotional opportunities, Merchandising opportunites and Ticketing programmes.

Who's used it in the past?

This is the first year of this event and as such is totally 'clean'

Features / Benefits

With Matfen being a completely virgin site, we have the opportunity to work on a blank canvas to truly integrate a partner into all elements of the event as well as catering the all festival goer’s needs. Cross promotional opportunities associated with this opportunity will be tailored to leverage association and generate sales / awareness of your brand and the fantastic 30,000 18-34 audience will give you access to Focus groups and data capture.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kReach 30,000 individuals across 2 days
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL27 May 06 - 28 May 06INCREASE LOYALTYEXPERIENTIAL
SAMPLING
SPONSORSHIP / MUSIC / DANCE
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