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Reach car enthusiasts through Motoring on UKTV G2!

Provided by ids
Opportunity to sponsor Top Gear the definitive motoring Life style programme in the UK.

Tell us about the Opportunity / What is it?

UKTV G2 is a mainstream TV channel available to digital viewers. Motoring on UKTV G2 is one of the programming highlights, featuring high profile shows such as Top Gear and Clarkson spin offs such as Clarkson's Car Years, Extreme Machines and Motorworld featuring Car of the Year. A must watch site for a significant audience of car enthusiasts. There is an opportunity to become the headline sponsor for the whole package.

What is the Marketing Objective?

Gain trial and Increase loyalty to your brand.

How does it work?

With its smell of burning rubber, fuel injected with a touch of irony, Top Gear screeches back onto our screens. Jam-packed with content to blow your mind, featuring industry experts and celebs. The programming runs all week with 4 hours a day from 9-10, 12-1, 3-4, 8-9 Monday - Friday with 6 hours of programming over the weekend. Sponsors will be able to have branded indents / credits across all programmes.

Who's used it in the past?

This has been sponsors by Indigo and Syrius.(Satellite Navigation systems)

Features / Benefits

This provides your brand with a great opportunity to be associated with the highly credible motoring programme continuously throughout the week. It has an extremely loyal, passionate and highly targeted audience for you to access ensuring brand standout and frequency of your message.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kDriving Enthusiasts
16 - 24
25 - 34
35 - 44
Male
ABC1
C2
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearINCREASE LOYALTYSPONSORSHIP / MEDIA
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