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Discovery Turbo Channel Sponsorship

Provided by Sky Media
Target 6.6 million individuals per month through sponsorship of 220 hours worth of programming on Discovery Turbo.

Tell us about the Opportunity / What is it?

Sky Media and Discovery Networks are pleased to offer you the opportunity to become the official sponsor of the prime time strand of a new, exciting, high-revved channel - Discovery Turbo. Discovery Turbo brings you all the excitement of the fastest, most powerful, most amazing vehicles in existence today and those planned for tomorrow. From motorcycles and cars, to ships and submarines, or the fastest flying machines, Discovery Turbo will take you along for the ride.

What is the Marketing Objective?

Brand building and awareness

How does it work?

This is an ongoing opportunity, providing a minimum of 220 hours of programming per month. As well as the branded 'Turbo' channel, programming blocks which appear on Discovery Channel and Discovery Real Time are promoted to viewers as 'Turbo' blocks too. All programming could be accredited and promoted as 'Product X - Sponsors of Turbo on Discovery' to add cohesion to the package. This also means that the same sponsorship credits can be used for each show if desired.

Who's used it in the past?

This is a brand new channel and opportunity on which you can leave your mark.

Features / Benefits

Create an association with the nation's insatiable desire for speed, power and high-revved machinery and vehicles of today and tomorrow. Be one of the first to create a commercial presence with the brand new channel. Build brand awareness with an interested, niche "choose to watch" audience. Coverage of approx. 50 hours of programming per week.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k6 Months Reach (000s) = 4,414 Inds, 2,313 Adults 16-54
16 - 24
25 - 34
35 - 44
45 - 54
Male
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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