This idea is archived

Reach over 7million people with a TV campaign for under £150k!

Provided by John Billett
Most people think TV is an expensive media option but it doesn't have to be if you use the right channels. See example attached.

Tell us about the Opportunity / What is it?

Thinking of TV for your campaigns? Well don't be mistaken by the perception of high cost. Using the right channels means you can reach 7.5 million people from under £150k. As an example if you want to achieve high % reach among 16 to 34yr old adults, then working on a multi channel penetration of 88%, you can expect over 43% of the 14,210,000 16 to 34's in the UK to see your ad at least once! Find out more...

What is the Marketing Objective?

Could be any objectives from driving awareness to trial

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k7.5 million 16 to 34 yr olds
16 - 24
25 - 34
Female
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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