Pillar Point offers large four-sided advertising sites located on key "high traffic" pillars within multi-storey car parks located at top shopping malls within the M25. Discounted opportunities are now available in run-of-site packs or by targeting key car parks at specific shopping centres (Lakeside / The Chimes / The Glades / The Harlequin / The Brewery / Whitefriars). Pillar Point Ad Jackets are bright, bold and large (1.5m high). They're highly visible within an uncluttered media environment offering strong 1+ and 3+ reach against "shopping demos" at low CPTs.

To raise brand awareness, promote sales, highlight retailer and brand initiatives while complimenting traditional broadcast media in a highly cost effective manner. Advertiser campaigns can be targeted by shopping centre, by demographic and by proximity to specific retailers. Pillar Point Ad Jackets are available at highly competitive shopping centres - but in car parks where they are often the only media option available. Ad Jackets are sensitively located to attract the attention of all car park users whether they are driving or walking to the shops.

Advertiser campaigns are printed and attached to Ad Jackets - high quality, robust PVC vinyl skins (440gsm). This ensures vibrant rich colours and a seamless media vehicle. These allow single "wrapped messages" that follow the pillar design, or 4-sided advertising messages with dedicated artwork on each panel. Pillar Point offers minimum 4-week advertising flights or tailored campaigns of up to 52-weeks.

BHS, BSkyB, British Heart Foundation, House of Fraser, McDonalds, Punch Taverns, HomeSense, BBs Coffee & Muffins to name a few. National brands and local regional advertisers have used Pillar Point Ad Jackets in 2011 and 2012.

Pillar Point is a unique, large format, vibrant outdoor advertising medium that reaches targeted shopping mall-centric demographics including ABC1 Women, House Hold Shoppers, Family Units and Ads 25-54 in cost efficient campaigns. Pillar Point does what it says on the tin. Our Ad Jackets are located on pillars within car parks. There is no media clutter, no competitive media offering crowding the line of sight and because each Ad Jacket is located in high traffic zones within a car park - motorists and pedestrian users of each park have high visibility.