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Reach shoppers at the point of purchase with Asda Trolley Media

Provided by Sales Activation Solutions
The last word in advertising with 53 million shoppers across the UK- bring your brand to the front of shoppers minds in store

Tell us about the Opportunity / What is it?

An Average shopper spends 20-45 minutes in store. 82% of shoppers don't have a shopping list, 75% of people choose what brand to buy at POP and on average shoppers spend 25 seconds choosing each product. To maximise brand awareness and sales, it is essential that ATL campaigns are backed up with in store media to ensure maximum brand exposure and activate sales. Effect shopper behaviour, guide consumers to a product, and maintain the awareness and desire built by the ATL campaign in this key shopper environment- utilise the last word in advertising!

What is the Marketing Objective?

Is your brand focus to convert more sales in particular stores to increase distribution? Are there particular stores/ regions that your brands products are underperforming while the category as a whole grows? SAS are shopper marketing specialists who work together with brands to create solutions to brand challenges.

How does it work?

The average consumer sees 290 TV ads a week, but there is on average a 13 hour gap between seeing a TV ad and being in-store. TrolleyVision enforces the ATL campaign effect on the consumer by acting as a brand reminder at POS. By staying with the shopper for the entire length of store visit - an average of 45 minutes 6.23 times per month. Trolley media enables brands to change and effect shopper behaviour by guiding the shopper to the relevant aisle and assisting activation of sale via enhanced brand awareness in store.

Who's used it in the past?

FMCG and non FMCG brands who realise the enormous potential for in store media- Coca-Cola, Thorntons, Tesco Personal Finance, First Drinks, AG Barr, Garnier, Radox, COI, Birdseye, L'Oreal, Sanex, Proctor and Gamble, Masterfoods, Visa, Quash, Craft, Warner Bros.

Features / Benefits

National and bespoke campaigns can be created. Through bespoke campaigns brands can target a precise audience by social demographic, television region, distribution/supply etc leading to increased brand awareness and increased leverage with retail buyer due to in store investment.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details254 ASDA stores nationwide
25 - 34
35 - 44
45 - 54
Both
C2
DE
Main Shopper
Kids HH
NON-TRAD OUTDOOR
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearPOS PROXIMITY
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