Reach the Highlands with MFR - the No.1 radio station
Provided by Bauer Media
MFR is the market leading radio station for the north of Scotland, covering the Highlands, Moray and Aberdeenshire .
Tell us about the Opportunity / What is it?
With 25 years of heritage, Moray Firth Radio is the number one radio station for the Highlands. Over 1 in every two people living in the Highlands tune in to MFR on a weekly basis. At the heart of the Highlands, MFR broadcasts to a loyal local audience who value the station for its relevant and desirable personalities and unique programming which genuinely reflects, and celebrates, their local life. Numerous creative advertising opportunities are available to reach an engaged local audience. Find out more...
What is the Marketing Objective?
MFR is a radio station with broad appeal. Targeting all adults in all age groups, with a core target of 25-44. Families are important to MFR and the music, presenters and programming all reflect this. Daytime programmes have a mix of the best hit music from the last three decades balanced with fun competitions, news, sport and community action. Weekday evenings, MFR aims at a younger audience featuring young, vibrant presenters and a music mix of new and classic chart hits. It is interactive, engaging and immediate.