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Reach the youth market via MTV2's Gonzo On Tour 2006

Provided by Viacom Brand Solutions
MTV2's Gonzo goes on tour with Zane Lowe, showcasing the best emerging bands in indie rock at 7 live events around the UK.

Tell us about the Opportunity / What is it?

Become a partner with MTV, the youth channel packed full of innovative and provocative shows and exclusive live performances. We can help you to reach the 16-34A audience through our deep understanding and unique expressions of the music genre. There is an opportunity to sponsor MTV2's Gonzo On Tour 2006 when the touring starts in October and subsequent sponsorship when broadcast on MTV2. This is MTV2's flagship weekly music show highly respected by the music industry and music lovers (it was nominated for Best Prog. at the NME Awards) and renowned for its r&r spirit!

What is the Marketing Objective?

MTV2's flagship weekly music show Gonzo has a pioneering attitude towards music, the programme is highly respected by the music industry and music lovers (it was nominated for Best Programme at the NME Awards). It is renowned for its humour, attitude and rock n' roll spirit. Association gives brand attitude and credibility. Gonzo on Tour is famous for showcasing the next big things in indie rock via a series of gigs featuring top bands at various events around the UK.

How does it work?

VBS can create a unique promotional package to match your marketing objectives and budget. The usual sponsorship package includes a front credit (10 secs) and end credit (10 secs), with (5 secs) in and out of each scheduled break. The (5 secs) credit is also attached to all promotional trails for the programming. Branding can be displayed at the live events.

Who's used it in the past?

Motorola sponsored Gonzo On Tour 2005.See attachment for details. MTV2's Gonzo has a pioneering attitude towards music, the programme is highly respected by the music industry and music lovers (it was nominated for Best Programme at the NME Awards). It is renowned for its humour, attitude and rock n' roll spirit. Association gives brand attitude and credibility. Gonzo on Tour is famous for showcasing the next big things in indie rock.

Features / Benefits

Establish a credible association with music, reinforce your brand image with a youth audience or use as a platform to raise awareness of a new product. MTV has been voted as the most valuable media brand by Interbrand for the last 6 years. MTV2 represents credibility and originality with Zane Lowe being one of the most respected voices in indie rock music today. Past bands who have featured on Gonzo On Tour include the then little-known Franz Ferdinand, Arctic Monkeys, Kaiser Chiefs, Kasabian, Razorlight and Editors

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsCore youth audience
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Oct 06 - 31 Oct 06BRAND ATTITUDEEXPERIENTIAL
SPONSORSHIP / MUSIC / ROCK
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