The IPC Origin Panel is a major rolling programme of research accessing a nationally representative sample of 7,500 UK women. Credit Crunch Christmas is the second phase of IPC Insight's Christmas research. The credit crunch did have an impact on women's Christmas purchasing last year and this research aimed to explore their buying habits. Credit Crunch Christmas looked at the following areas: i) Women's responsibilities at Christmas ii) The impact of the credit crunch on women's responsibilities and purchasing iii) The cost of Christmas and iv) The role of online. Find out more...

To explore the buying habits of women over the Christmas period during the recession.