Young women today are Style Hunters who love fashion and beauty - and shopping! They hit the shops as often as possible - buying something new every week! In 2008 IPC conducted research involving accompanied shops and video at-home interviews with 5 young women. Style Hunters demonstrates just how important fashion and beauty are to young women today and delves into their shopping habits, bringing these to life for advertisers! Key findings shown that young women have a strong relationship with weekly magazines - as these are in-tune with their shopping minds.
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