RESEARCH: My Media, My Ads, Nickelodeon's latest research study
Provided by Viacom
The new Nickelodeon audience insight study reveals how kids perceive media and advertising
Tell us about the Opportunity / What is it?
"My Media, My Ads", Nickelodeon's latest research study, reveals a deeper understanding of kids' media usage and their true feelings on advertising content.
What is the Marketing Objective?
The objective of this research piece is to give partners a comprehensive understanding as to what works when looking to responsibly reach a kid audience. By looking at the latest trends and at new evidence, the study reveals to advertisers how to fully engage with the kids' demo, helping partners to build accurately targeted and meaningful campaigns.
How does it work?
The extensive study utlised both qualitative and quantitative research methods, combined with the latest industry data from Ofcom, Thinkbox and Childwise. It also includes: • 10,000 minutes of online interviews with parents and kids 6-13 • Face to face interviews with 20 children and 8 families • Ground-breaking facial coding techniques
Who's used it in the past?
This is the first research piece of its kind!
Features / Benefits
Quite simply, Nickelodeon are kid experts. We are delighted to be able to share what it takes to create the perfect ad. If you want to know more, simply download the PDF or contact us for a full demo. We can discuss in much greater detail the key findings of this research piece.