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Research the Xmas spending habits of 1,000 16-24 Blyk members

Provided by Blyk UK
What's happening this Christmas? A unique snapshot of how 16-24's are using their disposable income over the festive period.

Tell us about the Opportunity / What is it?

Blyk is the new media channel for reaching and engaging 16-24s through their mobile phones. Now available is the opportunity to ask Blyk members what their purchasing habits, intentions and perceptions are around Christmas. Use a 3 step question/response mechanic, generating 1,000 guaranteed responses. Blyk members are actively engaged and welcome the opportunity to express their opinion. This will provide a unique snapshot of how 16-24s are using their disposable income for Christmas 2008 which can help establish tactical Xmas promotions. Find out more...

What is the Marketing Objective?

To provide an insight into how 16-24s are using their disposable income for Christmas 2008 which can help to establish tactical Xmas promotions.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kProfiled Blyk members aged 16-24; guaranteed 1,000 responses
16 - 24Female
Male
AB
ABC1
MOBILE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 22 Dec 08DIRECT RESPONSERESEARCH
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