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RESEARCH: Tracking the Impact of Social Media - Universal McCann

Provided by UM
The study measures consumer usage, attitudes and interest in adopting the changing and socially orientated internet

What was the Challenge / Background of the Campaign?

Due to the proliferation of broadband and new web technology, the Internet has transformed the way we create and share our own content - developing social groups online and consuming multi-media content from anywhere in the world. This shift to a social Internet driven by the consumer promises to fundamentally change the media, advertising and marketing environment. The tracker follows an initial in-depth study which explored this much hyped evolution. The results were astounding. Find out more...

What was the Campaign Objective?

To explore 3 different areas:- 1. Creating and sharing content 2. Consuming social media 3. Social Interaction

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details16-54 regular Internet users
16 - 24
25 - 34
Female
Male
AB
ONLINE
UNUSUAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearEDUCATE CONSUMERSRESEARCH
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