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RESEARCH: Universal McCann review the 2008 Beijing Olympics

Provided by UM
Includes a review of advertising, sponsorship & branding around the 2008 games. Plus, what we know so far about London 2012.

What was the Challenge / Background of the Campaign?

A review of the 2008 Beijing Olympics from the perspective of Universal McCann. This document includes facts and figures on advertising, sponsorship & branding at the games, an analysis of how the games impacted on UK economic & consumer trends and UK media trends, how guerilla tactics were used, and a closer look at VISA UK's activity around the games. Plus, 'what we know so far' regarding the London 2012 games, and what advertising restrictions and market factors to anticipate. Find out more...

What was the Campaign Objective?

A review of the 2008 Beijing Olympics from the perspective of Universal McCann.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsBrands interested in London 2012 Olympics / Sports Marketing
All adultsBoth
All
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearENGAGEMENTSPONSORSHIP / SPORT / ATHLETICS
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