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Rock School 2006

Provided by GCap Media
Cutting edge Gold Sony Award Winning Rock School 2006 targeting early adopters and lovers of raw unsigned talent.

Tell us about the Opportunity / What is it?

Rock School is a Nationwide search for the best school band in the UK. All entries are under 18 and the lucky winning band in each region receives £3,000 of music equipment for their school and a once in a lifetime chance to play to thousands of Xfm listeners and open one of Xfm's regional Winter Wonderlands in London, Manchester or Scotland alongside the country's top bands (depending on which station won on e.g London winner plays in London).

What is the Marketing Objective?

Sponsorship is traditionally for brand awareness, however, this is a short, heavily weighted on air campaign enabling you to incorporate a call to action campaign. Everything from brand positioning statements to price messages can be featured in this opportunity with the additional prospect and added exposure of a heavy online presence and branded text bouncebacks. The competition is running across the whole Xfm Network.

How does it work?

There will be trails and live reads across the day every day of the week, heavily weighted in Breakfast giving your brand constant exposure and effectively owning the stations for 6 weeks. The competition is in it's 3rd year and has gained a massive following, previously just confined to Xfm London, this year it is running across the Xfm Network in London, Manchester and Scotland allowing you to reach a National audience in key areas across the country.

Who's used it in the past?

This is a brand new opportunity. Any brand looking to be associated with new musical talent and want to target young males should look at this opportunity.

Features / Benefits

Sponsoring Rock School will raise awareness of your brand across the UK in three key areas of the country, giving you National coverage on a local level. Association with this cutting edge award winning competition will connect your brand with new live music and reach an audience of early adopters. This is a highly anticipated competition and will be at the forefront of station activity, therefore making your brand constantly front of mind. With additional opportunities for online prominence and branded bouncebacks this is an extremely hight profile opportunity.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kReaching 1.8m over 6 weeks with an OTH of 23.3
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Oct 06 - 31 Dec 06BUILD AWARENESSSPONSORSHIP / MUSIC / ROCK
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