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Sampling campaign solutions at high profile events.

Provided by Sabel Media
Sabel provide perfect environments to sample products to receptive consumers with no wastage and educate them of it’s benefits.

Tell us about the Opportunity / What is it?

We offer the perfect environments to sample products to receptive consumers with no wastage and to educate them of it’s benefits. It’s a Cost effective way to enable consumers to Touch, Taste, Feel and Try your product before purchasing. Each campaign is worked out as a tailor made package, allowing you to pre-select the duration of activity, number of staff and locations and all other vital considerations to ensure that your campaign works for you or your client. Detailed post campaign report and pictures are supplied for all aspects of a campaign.

What is the Marketing Objective?

Our objectives are to increase awareness and drive trial through brand ambassadors. To encourage consumers via sampling to touch, taste, feel and try. To educate consumers of the product benefits. To ensure that one consumer receives one sample. To inform consumers about the brands uniqueness. To help drive consumers into stores or to purchase. To give your brand association with every event/venue. Supply the best personnel for every campaign. Supply branded clothing, bags, hats etc (if required).

How does it work?

As well as being a preferred supplier of staff for Boots and Superdrug in-store campaigns we provide sampling outlets at hundreds of top UK events. Including; Concerts, Cricket/Football/Rugby/Boxing Matches, London Fashion Week Parties, Ideal Home Show, The Oxford and Cambridge Boat Race, The Chelsea Flower Show, Wimbledon, British Grand Prix, V Festival, Reading Festival, The Clothes Show Live, Universities, Gyms & Health Clubs, High Streets / Shopping Centres, Cinemas and Railway / Tube Stations.

Who's used it in the past?

L'Oreal, Garnier, Calvin Klein, Nivea, Wrigley's, Selfridges, Colgate, Cerruti, Wella, UIP, Emporio Armani, Maybelline, Costa Coffee, Listerine, and Johnson's Clean & Clear. Please see attached document for more previous campaigns and case studies.

Features / Benefits

Sabel Media provides a tactile environment for consumers to experience your brand. Current research shows that sampling is more likely to produce recall of your brand and sales compared to other mediums.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
0 - 9
16 - 24
25 - 34
35 - 44
45 - 54
Female
Male
AB
ABC1
NON-TRAD OUTDOOR
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDRIVE TRIALEXPERIENTIAL
PUBLIC RELATIONS
SAMPLING
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