This idea is archived

SaniPost Scotland advertise to 2.3m Shoppers -7 Shopping Centres

Provided by Nettoyer Media
One of the newest advertising opportunities available on hand sanitising units in the biggest shopping centres in Scotland

Tell us about the Opportunity / What is it?

SaniPost is a popular, free, hand sanitising unit located in the biggest shopping centres across the UK and Ireland. The SaniPost Scotland Pack gives a brand a potential reach of 2.3m consumers across 7 shopping centres with a coverage of 33 units. Each unit offers 4 panels of advertising space to brands. A large portion approx 62% of this audience is made up of ABC1 women. This is a unique form of advertising that gives brands the change to connect directly with their audience close to the point of purchase.

What is the Marketing Objective?

Build Awareness and achieve salience

How does it work?

The SaniPost units use alcohol free sanitizing foam, No Germs, to clean hands. Consumers connect with the units in a positive & healthy way. Because of the nature of the units and where they are placed, any brand promoting healthcare, cleanliness, children's goods, fighting illness, looking after yourself, being mobile and 'on the move', feeling good etc would do well to add SaniPost to their marketing mix.

Who's used it in the past?

This is Media First opportunity with Kleenex being our first advertisers, the units have been implemented into the shopping centres and NHS hosptials across the UK

Features / Benefits

SaniPost is a unique form of advertising that provides a necessary and much wanted public health service. A combination of very good dwell time for users at eye level, with a high OTS captured by panels facing different pedestrian flows, makes this a powerful opportunity for your brand message. Consumers engage in a positive experience while looking at your ad. Locations in shopping centres can also provide close proximity to point of purchase. Audience interaction is measured through frequency of use.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k62% ABC1 Women. 2.3m consumers across 7 Shopping Centres
25 - 34
35 - 44
Female
ABC1
C2
Main Shopper
OUTDOOR
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
ScotlandAll YearBUILD AWARENESS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service