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Sector exclusive commercial packages for top Sky Sports events

Provided by Haymarket Group Ltd
Take ownership of authentic, bespoke creative solutions built around some of the biggest sporting events on the world calendar.

Tell us about the Opportunity / What is it?

Over the last 10 years Sky Sports has transformed the way we watch sport on TV. Now we are bringing all the passion, authenticity, credibility and fun to our new sports magazine, the biggest of it's kind in the world and sent to all of our subscribers every month at no extra charge. We create the big events as well as report on them. Think Gillette Soccer Saturday or Ford Super Sunday - just two of our editorial initiatives created with clients marketing objectives in mind. Allow us to create such agenda setting properties for your brand/product in our new print medium.

What is the Marketing Objective?

Any brand looking to engage with a passionate audience of potential consumers need look no further. We have all the brand credibility and editorial expertise (delivered by Haymarket - one of the worlds largest sporting publishers) to ensure your specific objectives are fulfilled before the single biggest audience of sports fans available anywhere in the magazine world.

How does it work?

Current examples of such properties are available on request. Typically we work with the brand to establish the exact strategic goals. We then work to deliver a credible, engaging sporting solution. If you are not involved in a current sports sponsorship it's not a problem. Our editorial expertise will ensure any brand is pertinently and stylishly intregrated into the hearts of both the sport in question and crucially, it's fans - your consumers . There are run of page advertising opportunities available upon request. Premium positioning subject to availability

Who's used it in the past?

We have enjoyed a fantastic first six months since launch; we have created major, bespoke projects for clients ranging from major retail brands such as JJB Sports through to blue chip consumer electronics brands like Panasonic. Our client list includes, Dell, Toyota, PUMA, Bose, Renault, O2, 3 Mobile, Nivea for Men, adidas, L'Oreal, Umbro, EA Sports, Ford, JEEP, Budweiser to name a few.

Features / Benefits

One of the most cost-effective (Cost per Thousand) methods of reaching an engaged, upmarket, predominantly male print audience in the UK, never mind the world. Recent research (June 07) showed adding us to any basic print advertising schedule increases reader accumulation enormously. In addition, Sky Sports also boast extremely high sporting participation levels and an audience highly receptive to brands involving themselves in sports they - the reader - support. Our editorial expertise ensures these elements combine to deliver true innovation and reader/brand engagement.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach 5.1 million Sky Sports subscribers every month
16 - 24
25 - 34
Male
AB
ABC1
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDRIVE TRIALSPONSORSHIP / MEDIA
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