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Setanta Sports pub TV - Premiership football in 39,000 pubs

Provided by Avanti Screenmedia
Advertise in top quality premiership football with Setanta Sports' pub network reaching over 1.2m 18-34 year old Men per game.

Tell us about the Opportunity / What is it?

Target a core audience of 18- 34 year old men in high quality, appointment to view programming, in the second best place to watch live sport - the pub. Setanta Sports pub TV network extends to 39,125 pubs across the country, and this season will feature live and exclusive action from the Barclays Premiership, SPL, England Internationals, World Cup qualifiers and the FA Cup.

What is the Marketing Objective?

Talk to your audience in their own environment. Drive awareness and positive brand salience, whilst increasing engagement with your brand through word of mouth - over 18% of the audience actively discuss advertised brands with their mates during the game.

How does it work?

Frequency is the key to engaging the pub audience. Through extensive research we know that the audience interacts with the screen on a short, but frequent basis - 31% of the audience engage with the screen in every 30" period. Our policy is based upon buying a high number of spots during each game - a minimum of 4 per game. Buying 4 spots per game, in a mixture of live and chat breaks, will give you the best possible interaction with your audience.

Who's used it in the past?

A wide range of advertisers - and not just drinks brands. Whilst drinks have featured heavily - Guinness, Smirnoff, Magners, Carling, Miller and Becks have all been regular advertisers, we have carried a wide range od non drinks brands who are looking to target a distinct, quality audience... Audi, Warner Bros, Electronic Arts, Party Bet, Pathe, Mazda, Ford, Unilever, Burger King, Nike, COI, O2, Lucozade, Ladbrokes

Features / Benefits

There are very few media opportunities that can claim to have a strangle hold over the elusive youth market, and especially young men. Setanta Pub does just that. We have a great audience (1834 Men), in great numbers (600,000 per game), watching quality programming (Premiership football), in the own chosen environment (the Pub). The following games are available in February 2008 - Liverpool vs Sunderland *** Arsenal vs Blackburn *** Newcastle vs Man Utd *** Man City vs Everton

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kChance to reach 3m 18-34 yr old men per month
16 - 24
25 - 34
Male
ABC1
OUTDOOR / DIGITAL OUTDOOR
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearENGAGEMENT
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