Advertising opportunities on Virgin Media's TiVo
Provided by Virgin Media Limited
Bespoke advertising on TiVo Discovery Bar with flexible options to suit your needs.
Tell us about the Opportunity / What is it?
TiVo is the most advanced interactive television service. A unique advertising opportunity that can be used to compliment and boost TV activity across Linear and On Demand TV viewing. We can offer a bespoke TiVo Discovery Bar with flexible options to suit your needs - from simple click to play video assets through to custom built TV apps.
We also offer TiVo Pause Screen activity, giving you the chance to build strong brand awareness among TiVo users while their linear TV is paused.
What is the Marketing Objective?
Build awareness among TiVo users as well as encourage engagement through the Discovery Bar and brand awareness through the Pause Screen.
How does it work?
The Discovery Bar driver generates a flyout and synopsis of the content on the TiVo home screen. Pressing OK on the remote launches either a single video asset (up to 1 hour in length), a collection of videos (up to 20 videos) or a custom built TiVo app. Full reporting is provided.
Advertising opportunities on the pause screen are available on a tenancy basis for a minimum of one week. This is a Leader board style placement (728 x 90) which auto scales to TV screen size. Targeting is available.
Who's used it in the past?
More information available on request.
Features / Benefits
TiVo Discovery Bar is an effective solution for promoting long/short form video content outside of the usual video platforms, as well as additional promotional material such as images, social feeds, games and much more. The Discovery bar can be Pin protected for restricted content (ideal for adult brands).
Pause Screen is a unique TV opportunty for brands to build positive brand associations alongside linear and recorded TV content.