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Shopping Mall Product Sampling and Mall Promotions

Provided by X Confero Marketing
Shopping Mall Product Sampling and Sales Promotions with Backlit Poster Support.

Tell us about the Opportunity / What is it?

Shopping Malls are ideal high footfall venues to reach consumers at point of sale. Promote and drive trial and brand awareness through highly targeted and controlled product sampling activity and Brand Ambassador led Mall Promotions. Product samples are distributed directly to desired pre-selected target audience A natural fit for strategically reaching style and fashion conscious consumers in a busy retail environment with proximity to Superdrug, Boots and all major multiples.

What is the Marketing Objective?

Objective is to increase brand purchase through product sampling and trial. Controlled and highly targeted product sampling activity and Mall Promotions. Promotes brand awareness and encourages trial of product and brand loyalty. Brand Ambassadors' 'Mall Roaming' product sampling relays key brand messages and high visibility and awareness by staff wearing branded apparel. Mall activity supported by eye-catching backlit poster displays which in turn drives footfall to the sample distribution point. Full campaign integration and multi-media support poster formats available.

How does it work?

Once a campaign is booked Confero provides full compliance fulfilment and campaign deliverables. Delivery of product samples to one address, and we arrange for onward delivery to Malls. Samples are distributred to Mall customers via the Mall's 'Ask Me' Information Desks. Sampling campaigns supported by backlit POS poster displays for directional signage to drive call to action and further campaign enhancement. Confero liaise directly with venue management for Mall promotions and make all necessary arrangements, and also provide staffing as required.

Who's used it in the past?

Beiersdorf. Product Sampling campaigns for NIVEA for Men 'Post Shave Balm' - January 2010, and NIVEA Visage DNAge - February 2010.

Features / Benefits

Full campaign integration. Product sampling activity supported by multi-format POS backlit poster displays as required. High footfall venues, 20 UK shopping malls, integrate with other media. Consumer interaction. Gender specific targeting. High profile brand awareness. Exclusivity. Consumer Research and feedback.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kShoppers - 72% female, 20 UK malls, 4m footfall per week
All adultsFemale
AB
ABC1
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearDRIVE TRIALSAMPLING
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