This idea is archived

Shopping Malls provide a premium advertising opportunity.

Provided by Titan Outdoor UK
Titan are market leaders in 6 sheet mall advertising delivering quality, quantity and targeted creative solutions.

Tell us about the Opportunity / What is it?

The mall environment is a premium offering that provides a perfect opportunity to reach a valuable and hard to reach audience. This unique leisure environment reaches audiences in a relaxed frame of mind and therefore receptive to brand messages. Titan is the market leader in malls advertising and holds contracts for top 10 premium malls including Bluewater, Lakeside, Bull Ring and Trafford Centre.

What is the Marketing Objective?

Mall premium offering communicates to shoppers when they are in the mood for spending, which is ideal for driving sales, brand awareness and in store promotions. Upmarket women treat malls shopping as a social event and go during their leisure time, meaning malls adverting captures them at an optimum and receptive time. Family units go to malls as they provide a family friendly approach to shopping, giving brands the opportunity to target people whilst they are in their parental roles. Youths also spend high dwell times in malls looking for inspiration and new ideas.

How does it work?

Malls 6 - sheets are contemporary backlit panels that have been designed to match the quality of their environment creating maximum impact. Situated within excellent solus locations they communicate messages in close proximity to stores to drive in store sales. These premium panels deliver relevant messages at the most influential time. 6 sheets have the ability to communicate messages in detail with high dwell times on average of 2hrs. This is the perfect opportunity to influence the consumer at the point of purchase.

Who's used it in the past?

Titan's largest spending advertiser on malls is Nivea. Nivea's success with malls advertising resulted in them continually buying into 6 sheets and running campaigns with Titan throughout the year. We have built custom solutions for Nivea targeting campaigns around our health and beauty packs to target their key audience by choosing panels in close proximity to relevant retailers. Nivea promotes both product launches in the short term and maintains their general brand awareness over a long term period, positioning Nivea in a premium market place.

Features / Benefits

Broadcast packages are national and build cost effective cover and frequency to deliver a large share of voice. Premium packages deliver optimum coverage in the most desirable malls available. Themed packs are tailor made to hand pick sites and malls to construct the most effective solution to the brief using information on relevant retailers to the specific product category. Attention grabbing visual effects such as 3D and fluid animation and directional sound interaction can be added to 6-sheet to add creativity and power to a campaign.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1/2 ABC1,affluent women,15-19yr olds,young families
16 - 24
25 - 34
35 - 44
Female
AB
OUTDOOR
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service