Outdoor Advertising Opportunities Targeting 18-24 Year Olds
Provided by Popcorn Outdoor
Target youth on their own territory by getting your ads situated exclusively on our sites in student unions and music venues
Tell us about the Opportunity / What is it?
Popcorn offers you the chance to target 18-24 year-olds on their territories. With 500 6-sheets, 100 digital screen sites and exclusive partnerships with the Academy Music Group (O2 venues) and NUS Media Network, your ads will be placed in high traffic areas such as student union bars and cafes and amongst the foyers, bars and arena spaces of 61 AGM, MAMACO and independent music venues reaching over 60% of the UK student population
What is the Marketing Objective?
We are the market leader in reaching the 18-24 market so advertising through us is one of the most effective ways to target young people across the UK. If you have a brand appealing to the youth demographic, Popcorn Outdoor can help you increase your reach as we reach 33.1m individuals in 2 weeks through the combination of music venues and student unions
How does it work?
Get your ads over a variety of our sites in their masses either as just a poster campaign or digital too. We will install the ads to the sites so all you need to do is send us over the files. The activity of putting up paper posters and sending digital artwork to the screens is what our business is covered by our operations team. As part of NUS Media, we have access to NUS student ambassadors and promotional teams who can carry out the distribution of promotional material all around campus. Additionally we can also execute competitions in conjunction with experiential.
Who's used it in the past?
Recent advertisers who have used our service include:
Jack Daniels, Sky, Virgin, Nokia, Red Bull, HTC, Apple, Nike, Topman, Netflix, Universal, Pot Noodle, YouTube, Boots, Lucozade, Mumford and Sons, Download Festival and many more
Features / Benefits
Working with Popcorn you'll be getting an efficient and effective service where the only focus for is on targeting 18-24 year olds- meaning no wasted advertising hitting the wrong audience for your campaign. We are a 'critical friend' of the NUS Media Group and the only Out-Of-Home group to be a part of them meaning our connections are truly linked to students. Our partnership with AMG is only increasing as we are currently installing fifteen digital portrait screens in various AMG music venues across the UK offering new forms of advertising for you to get involved with.