Engage the 16-24 demographic with branded photo booths
Provided by Popcorn Outdoor
Use a branded photo booth screen to create direct interaction between your brand and your audience.
Tell us about the Opportunity / What is it?
Opportunity to engage with the 16-24 year old demographic through branded photo booth screen. The photo booth will show the users on screen with a template/overlay as part of an augmented reality experience. Users tap an illuminated button to take a photo of themselves, the photo is then uploaded to a secure area for moderation and a unique QR code is served to the screen for the user to scan and share their photo via their social networks.
What is the Marketing Objective?
To create social media interaction between audience and the photo booth increasing brand interaction.
How does it work?
We place a photo booth screen in an O2 venue for a period of time. The screen allows gig-goers to snap a picture (if desired with a gimmick or the brand logo on) and tweet it from the screen. By adding an auto mention you can easily
Who's used it in the past?
O2 previously used this as a tie-in with their #waggytails promotion. O2 Photobooths launched a campaign running over 6 nights at the O2 Academy Islington. There were 3.7k visitors at the venue during the period with 83% interaction with the photobooth, enough to get O2's tails wagging! The photobooth showed the users on screen with an animated waggy tail as part of an augmented reality experience.
Features / Benefits
- Delivers an engaging activity in the perfect environment
- Gives excellent interaction between the user and the screen.