Digital Outdoor Analytics provided by Adverteyes Technology
Provided by SmartAds
The Smartads Adverteyes technology collates data regarding how long a passing audience look at digital out of home adverts
Tell us about the Opportunity / What is it?
The Adverteyes system is what differentiates smartads.tv from any other company in the market. The system collates all of the data regarding how long a passing audience have looked at any specific digital out of home advert.
In real time this is then uploaded to the dashboard (client can log into and directly monitor performance) with the success of a campaign becoming completely transparent (similar to an online campaign with unique users and length of gaze being recorded).
The use of time stamping also allow the lifespan of an advert to be monitored.
What is the Marketing Objective?
To gain some statistical analysis from an audience which to date has not been monitored in any way. It will allow the lifespan of an advert to be studied so that the agency / client actually have some transparent stats regarding how effective a campaign has been and when is the correct time to implement some new creative.
How does it work?
The system collates data on the viewing figures of any audience that have looked at our cameras and this is then uploaded to our AdvertEyes dashboard, giving the campaign manager valuable data which can be used to quantify campaign spend.
All data is then stored securely and our web service allows you to log in 24/7 to check up on your campaign in real time (20-30 second response), run multiple campaigns or locations at once and plot varying datasets against each other.
A technical team is on hand at all stages to implement the technology.
Who's used it in the past?
For the past couple of years Smartads.tv have offered a promotional platform designed to offer full brand exposure (through the full branding of a smart car vehicle with digital screens built into the doors) and use of the Adverteyes technology, This side of the business was set up with the sole intention of improving the accuracy and stress testing the Adverteyes technology.
We are now at the trial stage with various media owners and agencies and are happy to trial our system (through the use of one of our totems) to anyone with an interest in this technology.
Features / Benefits
- Ability to quantify success of an advert.
- Ability to compare adverts to see which "turns more heads".
- Full transparent data for the DOOH industry (similar to Google Analytics for online).
- All data is stored securely and our web service allows you to log in 24/7 to check up on your campaign in real time.