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Sky News Business sponsorship on Transvision screens

Provided by Sky Media
Sponsor the Sky Business content transmitted on the Transvision digital screen network at 16 of the Uk's mainline rail stations

Tell us about the Opportunity / What is it?

Transvision is the network of 15ft wide digital screens at 16 of the UK's mainline railway stations. BSkyB are working in partnership with Titan Outdoor as the new content providers for these digital screens at the UK's mainline railway stations. We are offering you the chance to sponsor the Sky News Business content reports transmitted on by Transvision.

What is the Marketing Objective?

Target ABC1 audience. Major national opportunity in branding and awareness

How does it work?

The 16 stations included in this opportunity are; Edinburgh, Glasgow, Birmingham, Liverpool, Leeds, Manchester and 10 screens in London (Kings Cross/Waterloo/Liverpool St(x2)/Euston/London Bridge/Fenchurch St/Cannon St/Charing Cross and Victoria.) Sky Business content is a 30 second report containing the most up to date business news content including financial reports, city index information, share prices as well as more consumer facing news such as mortgage rates information and interest rates.

Who's used it in the past?

No one has sponsored content in the past as it used to be supplied by the BBC. This is a media first. However plenty of advertisers have used the screens in the past from high end financial products to cars, airlines, films, telecoms etc. See the website for advertisers information.

Features / Benefits

Raise brand profile among a huge upmarket audience whilst also associating your brand with Sky Sports' high quality content.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kABC1 Adults 25 - 44
25 - 34
35 - 44
Male
AB
ABC1
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearEDUCATE CONSUMERSSPONSORSHIP / MEDIA
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