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Sky Pub Sports - Football Pub Quiz

Provided by Sky Media
Sponsorship of broadcast Pub Football Quiz. Opportunity to target men aged 18-34.

Tell us about the Opportunity / What is it?

The opportunity is for sponsorship/ownership of the Sky pub quiz for the 2008-09 football season which consists of 104 quizzes. This includes quiz production, sponsorship break bumper airtime around the quiz, quiz naming rights (ie.The xxx football quiz), accredited promotional airtime (1 x 30” spot in all live premiership fixtures on Sky Pub Sports commercial feed), additional accredited promotional airtime in Sky Pub Sports Schedule, accredited promotional advert in Preview magazine (B2B pub magazine), accredited promotion on the pub channel website.

What is the Marketing Objective?

Branding and Point of Sale.

How does it work?

The Football Quiz is only transmitted to Sky's commercial subscribers namely 39,000 pubs, clubs and bars in the UK. The quiz is transmitted on channel 847 and requires the landlords to switch to the dedicated channel. There are 20 broadcast quizzes each football season following selected fixtures on Ford Monday night football on Sky Sports. The landlord can either run the quiz as a formal quiz night or leave the customers to play amongst themselves. Quiz sheets are available for download online at www.thepubchannel.com. 74% of landlords have played the quiz.

Who's used it in the past?

Ford used to sponsor the football quiz from 1998-2004.

Features / Benefits

Advertisers and clients have the opportunity to cross promote this using other advertising and sales promotion activity outside of Sky Media. It is relatively untouched territory which requires creativity and can be developed with an integrated approach. The benefit here is that Sky Media can take a flexible approach to content depending on the requirements of the advertiser. For example the quiz can be based around an alternative sport (e.g. Rugby, Cricket) or an event (e.g. The World Cup Quiz? The FA Cup quiz?)

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kMen aged 18-34
16 - 24
25 - 34
Male
ABC1
C2
NON-TRAD OUTDOOR
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearINCREASE LOYALTYEXPERIENTIAL
SPONSORSHIP / MEDIA
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